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Privacy policy - Data Protection - DecoWoerner, Europe's largest visual merchandising vendor

Data Protection

Personal and corporate privacy is very important to Heinrich Woerner GmbH. That is why we adhere strictly to the legal guidelines and wish to inform you on this page of our data protection guidelines.

All information at a glance

1. Collection and Use of your Personal Information

What is personal information?
“Personal information” is legally defined as “individual items of data relating to the personal or professional circumstances of a specific or specifiable natural person”. This includes, for example, the name, address, email address, or other particulars, which can be attributed to a natural person.

Use of personal information
Heinrich Woerner GmbH collects and uses personal information in accordance to the German Data Protection Act (“Bundesdatenschutzgesetz”) and the Telemedia Act (“Telemediengesetz”). We collect, save and process your personal information for the whole transaction of your purchase and possibly for later warranties, our services, technical administration or our own marketing purposes. We also collect and use data from the contact form, in order to process your enquiries.

Personal information is only transferred to third parties, when this services contractual procedures or accounting. For example, the order procedures of the service providers we use (e.g. transport companies, payment service providers, banks). This data can only be used by our service providers to fulfil its specific task. Any other use of the information is not permitted and does not take place by any of our service providers.

We will only send you a newsletter via email, if you previously decided to receive them, for instance by an active click during the purchasing procedure. Should you at any future time no longer wish to receive a newsletter from us, then you can retract this anytime. All you need to do this is send a note to our aforementioned contact address. Of course you can find a link with every newsletter with which you can cancel the newsletter subscription.

2. Cookies

Enabling cookies is not a precondition to visit our website. However, we do point out that complete use of the shop’s various functions is only possible, when you enable cookies.

Cookies are little files stored on your data medium and contain certain settings and other information which are shared with our system via your browser. There are two different kinds of cookies. Session-cookies are deleted, as soon as you close your browser, and then temporary or permanent cookies, which remain on your data medium for a longer period.

Using cookies enables us to make the navigation and use of the DecoWoerner online store as user-friendly as possible. They simplify the use of certain settings for instance, which are then saved, so you do not have to keep setting them.

3. Google Analytics

For the purpose of the needs-oriented design and continuous optimization of our pages, we use Google Analytics, a web analysis service of Google Inc. ("Google"), on the basis of Article 6 paragraph 1 letter f) of the DSGVO (legitimate interest). Google Analytics uses so-called "cookies", text files that are stored on your computer and that allow an analysis of the use of the website by you. In this context, pseudonymised usage profiles are created and cookies are used. The information generated by the cookie about your use of this website, such as:

Browser type / version,
• used operating system,
• Referrer URL (the previously visited page),
• host name of the accessing computer (IP address),
• Time of the server request

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address provided by Google Analytics within the framework of Google Analytics will not be merged with other data provided by Google. You can prevent the storage of cookies by a corresponding setting of your browser software; however, we point out that in this case you may not be able to use all the functions of this website in full. In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading the browser plug-in available under the following link and install:

Google Adwords / Remarketing

Our website uses the Google Adwords service. Google AdWords is an online advertising program provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). We use the remarketing feature within the Google AdWords service. With the remarketing feature, we can show you ads based on your interests on other sites within the Google Network. This will analyze your surfing behavior on our website, e.g. which offers you have viewed. This allows us to show you even after your visit to our website on the online search engine Google itself, so-called "Google ads" and on other websites personalized advertising. For this, Google stores a cookie in your browser when you visit Google services or websites on the Google Network. This cookie records your visits. The cookie is used to uniquely identify your web browser and not the identification of your person. The legal basis for this data processing is Article 6 (1) (a) GDPR (Consent).

You may opt-out of Google's use of cookies to revoke your consent to use the Google AdWords / Google Remarketing service by following the link below and downloading and installing the plug-in provided there: .com / settings / ads / plugin

For more information about Google Remarketing and Google's privacy policy, please visit:

Using the Zendesk live chat system

This site uses technology from Zendesk Inc., 1019 Market St, San Francisco, USA ( to collect pseudonymized data for web analytics purposes and to run the live chat system to answer live support requests and saved. From this pseudonymized data usage profiles can be created under a pseudonym. Cookies can be used. Insofar as the information collected in this way is personally identifiable, the processing will be carried out in accordance with Art. 6 para. 1 lit. f DSGVO based on our legitimate interest in effective customer care and the statistical analysis of user behavior for optimization purposes.

The data collected by Zendesk Technologies will not be used to personally identify the visitor to this website without the consent of the person concerned, and will not be combined with personal data about the bearer of the pseudonym. In order to avoid the storage of Zendesk cookies, you can set your Internet browser so that in the future no more cookies can be stored on your computer or already stored cookies are deleted. However, turning off all cookies may mean that some features on our website can no longer be executed. The collection and storage of data for the purpose of creating a pseudonymised user profile can be deactivated at any time with effect for the future, by informing us of your objection by e-mail to the e-mail address stated in the imprint.

Zendesk Inc., based in the United States, is certified to the US-EU Privacy Shield, which ensures compliance with the level of data protection in the EU. For more information, please refer to the Zendesk Privacy Policy:

Using WiredMinds

For marketing and optimization purposes, WiredMinds products and services are used on this website. Provider is the wiredminds GmbH, Lindenspürstraße 32, 70176 Stuttgart. Data is collected, processed and stored, from which usage profiles are created under a pseudonym. Where possible and useful the usage profiles are completely anonymous. Cookies can be used for this purpose. Cookies are small text files that are stored in the visitor's Internet browser and serve to recognize the Internet browser. The collected data, which may also contain personal data, will be transmitted to WiredMinds or collected directly by WiredMinds. WiredMinds may use information that is left by visiting the websites to create anonymised usage profiles. The data obtained without the separately granted consent of the person concerned will not be used to personally identify the visitor to this website and they will not be merged with personal data about the bearer of the pseudonym. As far as IP addresses are collected, they will be anonymized immediately after collection by deleting the last number block. Further information on data protection at WiredMinds can be found at

4. Social Plug-Ins

You can find the following social media plug-ins on our website
- The “Like” button from Facebook
- The “+1” button from Google+(Google Plus)
- The “Tweet” button from Twitter

We use the “2 click-system” for better data protection on our website. Usually, simply by loading the page of social plug-ins (e.g. Facebook “Like” button) data is transferred to social networks, for instance to Facebook - and completely without the user being involved in the process. This data contains an identifier besides the URL of the current page, which is directly connected to a registered user there. Hence, Facebook & co can set-up complete surfing profiles of their users.

To prevent this, we use the “2 click-system” in our online shop. The principle is simple. We embed deactivated buttons on the pages, which do not connect with social network servers. There is only a connection to Facebook, Google or Twitter when the user enables these with a first click. The user can transmit his/her recommendation with a second click.

5. Secure Transmission of Data

Your personal information is transmitted by us via a secure encryption. This applies to the log-in as well as your order. We use the encoding system SSL (Secure Socket Layer). Nobody can guarantee absolute security, but we do secure our online shop and all related systems by various measures against abuse and damage.

6. Right to Access Information

In line with the German Data Protection Act, our clients are entitled to free of charge access to all stored information on themselves, as well as, the right to have data corrected, blocked or deleted, if necessary.

Data Controller:
Heinrich Woerner Gmbh, Liebigstraße 37, 74211 Leingarten, Germany is responsible for the collection and processing of personal information. If you have any questions about our website please write to

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In the following countries we ship with fixed shipping costs. Please refer to the delivery country for fast shipping information. The correct shipping costs will be calculated in the shopping basket.

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0180 59 87 87 1*
07131 40 64 0

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